Williams Sonoma Inc. raises $5M for children’s charity

Williams Sonoma Inc. raises $5M for children’s charity

SAN FRANCISCO—Even in a challenging economic year, Williams-Sonoma Inc. and its customers found a way to give back.

The company, whose nameplates include Williams Sonoma, Pottery Barn, West Elm, Rejuvenation and Mark & Graham, raised $5 million for St. Jude Children’s Research Hospital during the 2020 St. Jude Thanks and Giving Campaign, more than 40% higher than the previous year and beyond the company’s goals.

The multi-faceted campaign included 593,000 donations from the company’s customers at time of purchase, special St. Jude-designated product sales where a portion of the sale was donated, employee donations and donations from the company.

“In a year that has brought hardship to so many, we are humbled by the generosity of our customers and our associates in supporting an organization that is changing the lives of children and their families across the country,” said President and CEO Laura Alber.

Williams-Sonoma Inc., a St. Jude partner for the past 16 years, has raised more than $55 million during that time for its Thanks and Giving Campaign. The funds support research and treatment for children with cancer and have helped increase the overall childhood cancer survival rate from 20% to more than 80% since the hospital opened over 50 years ago, Williams-Sonoma said. St. Jude patients and their family receive no bills from St. Jude for treatment, travel, housing or food.

Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.

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