VALDESE, N.C.– Valdese Weavers has unveiled its new company branding that the corporate stated is “contemporary, fashionable and represents what we have now advanced into” after being in enterprise for greater than 100 years.
“Our new look pairs so nicely with all of our completely different efficiency manufacturers and the companions that we’ll proceed so as to add to our portfolio,” stated Christy Almond, Valdese Weavers vice chairman of selling and product growth. “It satisfies all of the expectations of what our firm stands for immediately and can proceed to as we transfer all of our manufacturers ahead.”
Almond stated the clear, fashionable look of the brand new emblem permits it to be paired with the branding of the a number of efficiency materials the corporate manufactures together with InsideOut, Maintain and Crypton Dwelling.
Moreover, the brand new branding is flexible sufficient to go with the branding of Valdese Weavers’ valued companions, based on the corporate. For instance, the corporate has partnered with The Sequal Initiative to remodel marine litter into OEKO-TEX licensed upcycled yarn that’s woven into materials at its facility in North Carolina.
Valdese Weavers has skilled fairly just a few modifications over the present 12 months together with a brand new technology of management, a brand new showroom at 311 North Hamilton Road in Excessive Level and now this rebranding.
The rollout of the company branding is already underway and may be seen throughout Valdese Weavers printed supplies, digital belongings and web site.