Lush Décor Baby spans newborns to toddlers. Each of the four debut collections features a 100% cotton reversible quilt, a 2-pack of 100% organic cotton fitted crib sheets and a 2-pack of microfiber fitted crib sheets, 1 crib skirt, a Sherpa-backed blanket, a 2-pack of changing pad covers and blackout window panels.
All bedding and changing pad covers are Oeko-Tex certified. Each collection includes 100% organic GOTS-certified cotton items including quilts, crib sheets and changing pad covers. Black-out curtains offer 100% light blocking, temperature regulating and noise reduction technology.
“The acquisition and continued success of Hello Spud last year has paved the way for Lush Décor Baby and, with today’s launch, allows us to effectively offer unique designs for every room, every lifestyle and every life stage,” said Jenny Zhu, CEO of THF.
The company is planning and aggressive product release strategy and expansion into toddler bedding, bath and more for both brands, she added.
Lush Décor Baby’s four collections include:
- Jungle Adventure, a gender-neutral nursery collection featuring hand drawn giraffes, zebras and elephants
- Seaside, a coastal-inspired, gender-neutral nursery collection focused on hand-drawn whales, starfish and sea life in shades of light blue
- Pixie Fox, a pastel features friendly fox in a woodland theme
- Unicorn Heart, which offers a mélange of unicorns, hearts and rainbows
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