The brand new Currey & Firm Atlanta expertise

The brand new Currey & Firm Atlanta expertise

“Each time we replace an area or transfer into a brand new house we study issues that we take into accounts for the following house,” says Cecil Adams, vice chairman, inventive director of Currey & Firm, explaining the design evolution of Currey’s new Atlanta flagship showroom, occupying 10,000 sq. ft on the bottom flooring of Americasmart Constructing 1.

A white shell lets the product shine

One of many issues Adams realized from earlier renovations, was how the colour white makes the house really feel lighter and brighter, and places the give attention to the product. Adams first put down a white porcelain tile flooring within the Excessive Level showroom in 2016. He preferred the look a lot that he specified it for the renovations of Dallas and Vegas showrooms too, and as soon as once more in Atlanta. Over the past 16 months Adams additionally realized this concerning the coloration white: “COVID taught us that clients want issues to really feel lots cleaner usually, so whereas unintentional, our white aesthetic actually achieves that feeling.”

Cecil Adams, VP, inventive director at Currey & Firm

Aesthetics are one factor, operate is one other. The latter provoked new design parts in response to the brand new showroom’s footprint, in addition to Currey’s hospitality and repair wants.  “The showroom wanted to be versatile,” says Adams. “All the inside show partitions are on wheels so we are able to rearrange the showroom anytime, and we even have counters which might be cellular and could also be used for show or service as required.”

Maybe probably the most distinctive visible ingredient within the new showroom is the Ellipse, an oval construction manufactured from excessive grade plywood and coated in canvas that seems to drift, Adams says, in the midst of the showroom.  Adams describes it as an intimate room the place Currey & Firm can characteristic a particular product assortment, artist, or have a pop up store. “The Ellipse have to be seen to actually perceive what we’ve got created,” he says – therefore no images of it!

The mission took about 15 months from the primary session of drawings to completion. COVID naturally delayed the method, when it comes to each manpower and supplies.

Adams shares, that on a model stage, It has been an organization aim to get all of their showrooms to a spot the place the Currey & Firm vibe is unmistakable, and the expertise welcoming and memorable. On a extra particular person stage, he says, “It has been a aim of mine to get to a spot the place we’ve got a high notch showroom right here in our hometown, and now we actually do.” – verify that one off the listing!


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