Sullivans survey exhibits shoppers desirous to return to social settings

The considered returning to in-store buying and alluring visitors again into houses has shoppers enthusiastic about updating their house décor this yr, in keeping with a current Sullivans Residence Décor Shopper Conduct Survey.

With 76% of consumers trying to buy the identical or extra décor merchandise than in earlier years, the Sioux Falls, S.D.-based provider says retailers ought to really feel optimistic about gross sales within the months to return.

“With 2020 behind us and a rising pleasure to spend time with family and friends, it’s actually no shock that customers are excited to replace their house’s décor,” stated Tawni Buhler, Sullivans’ director of promoting. “But it surely’s evident that this previous yr affected buying habits, and we discovered that customers now worth consolation over private expression.”

The survey signifies that this yr’s gross sales are anticipated to be robust, and it seems shoppers’ major purpose for updating décor could also be a results of spending extra time at house throughout COVID-19. Multiple third (37%) of respondents remarked that “including consolation to their house” was the primary motivation behind the necessity to buy house décor, slightly than displaying character, which scored the very best final yr.

A transparent majority (63%) of the members indicated that they like in-store buying to seek out inspiration and new concepts when shopping for house décor. Whereas respondents listed social media (39%) and tv/films (31%) as the following finest strategies to seek out inspiration, it’s apparent that consumers are able to get again to searching shops to seek out the proper gadgets.

Whereas most individuals are excited to get again in retailer, one shopper group stands out as essentially the most opportunistic: house décor hobbyists. This section modifications their décor 5-plus occasions a yr and values selection and an ever-changing assortment greater than value factors. They take into account adorning a ardour and are all the time looking out for distinctive, on-trend items.

“Our current survey will go away retailers with invaluable details about shopper buying habits and traits and supply perception into the potential house décor hobbyists supply companies,” stated Lisa Juul, Sullivans’ vice chairman of gross sales. “I recognize the dear knowledge we have been capable of gather, and I’m excited by the optimism within the tone of responses from the members.”

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