SIOUX FALLS, S.D. — Sullivans conducts an annual Dwelling Décor Shopper Survey every year to find what shoppers are clamoring for. This info helps them create new designs and supply the merchandise that buyers need to buy.
“Based mostly on the early learn of Sullivans’ Spring/On a regular basis 2022 launch in June, we’re seeing a correlation between our client survey outcomes and our retailer purchases. The summer season exhibits are in full swing, and retailers are searching for recent and distinctive merchandise which might be top quality and match inside present tendencies,” stated Lisa Juul, vp of gross sales for Sullivans. “The Dallas summer season present posted file outcomes and patrons closely gravitated in direction of three of our new themes: Park Lane, Free Spirit, and Refined Dwelling.”
These themes have additionally confirmed in style in Sulllivans’ distinctive digital market, the place retailers can store for brand spanking new merchandise and themes at their leisure.
What makes these themes so interesting? They occur to be simply what shoppers are searching for.
Sullivans’ survey outcomes point out that buyers need to replace their most used areas — notably residing rooms and bedrooms — to create a snug atmosphere and an aesthetic that matches their persona. They need to embellish with versatile furnishings and equipment product of high-quality supplies and on-trend finishes. Virtually two-thirds of respondents are searching for impartial and earth-toned décor. And the No. 1 sought-after type is conventional, with Scandinavian/bohemian an in depth second.
Sullivans’ hottest new product themes solidly affirm that the survey outcomes had been correct. Park Lane options conventional décor: white and washed wooden, embossed steel and dusty colours. Sullivans’ Free Spirit is a mixture of Scandinavian and bohemian type and presents stained wooden and woven textures, matte black, and pure fibers and steel supplies.
Refined Dwelling boasts furnishings and equipment with clear strains and glossy particulars, pure fake dried foliage, and a country trendy really feel. Based mostly on client survey responses, it’s no shock then, that these kinds and themes and supplies are essentially the most wanted at Sullivans.
Sullivans’ annual survey additionally signifies that buyers are anxious to return to in-person purchasing and that they count on to spend extra on residence décor than they did final 12 months. Shoppers additionally anticipate adorning for the seasons and holidays, and point out that they get most of their inspiration from looking their favourite shops. And these outcomes are excellent news for retailers in every single place.