Studio McGee companions with progress fairness agency

Studio McGee, the inside design model with a Netflix collection and New York Occasions best-selling guide, has obtained funding from progress fairness agency Strand Fairness, which will likely be invested in its unique product choices, in addition to broaden its licensing, leisure and media partnerships.

The monetary phrases of this funding weren’t disclosed.

Launched in 2014 in a spare bed room by stay-at-home mother Shea McGee, who was later joined by her husband, Syd McGee, Studio McGee has since grown to embody an e-commerce web site, McGee & Co., a social media presence of greater than 3.8-million followers, a licensing partnership with Goal, a best-selling New York Occasions guide referred to as “Make Life Lovely,” and the Netflix unique collection, “Dream Dwelling Makeover,” a launch stated.

“We’re extremely pleased with how far the model has come, all with the intent of higher serving our prospects,” stated Shea McGee. “We began by sharing our ardour for inside design and renovation with a small following and it grew into the multi-faceted model we’ve at present. We all know there may be a lot extra to return and are thrilled to have discovered such an ideal associate in Strand Fairness who will assist us proceed to carry our imaginative and prescient to life.”

“We sought to discover a associate that brings extra to the desk past capital and have discovered simply that in Strand,” added Syd McGee. “We plan to make the most of Strand’s unbelievable acumen within the area and deploy capital to successfully scale our enterprise to proceed to serve our prospects in the very best approach. This funding will likely be instrumental in increasing the Studio McGee model into new classes.”

Strand Fairness companions with rising manufacturers to scale their companies by way of its advertising and operational experience, in addition to its in depth community of business relationships, a launch stated. Present and realized investments embrace Youth To The Folks, Actual Good Meals, Bai Manufacturers, HIPPEAS, Sweaty Betty, HUM Diet and Vita Coco.

“In just some quick years, Shea and Syd McGee have constructed a permanent model with the modern imaginative and prescient that stunning design can and needs to be approachable,” stated Kevin Chen, principal at Strand Fairness. “We’re thrilled to associate with Studio McGee in its subsequent part of progress, as the corporate’s mixture of a digitally native footprint, design-driven worth proposition and genuine model following make it well-positioned to proceed taking share in a extremely fragmented, rising market.”

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