Sherrill Furniture introduces new initiatives

Sherrill Furniture introduces new initiatives

Sherrill Furniture unveiled a pair of initiatives touting its custom capabilities and its versatility.

The Get it Custom, Get it Quick initiative features custom American made case goods that ship within 4-6 weeks. The program includes more than 450 case goods items and 50-plus custom finish options at

Officials say the initiative benefits the designers and retailers who are looking to get products out to their customers quickly. Customers can become frustrated by long lead times, which may lead to canceled orders.

“Since the pandemic hit, lead times on many categories of home furnishings, including furniture, have increased to 18 weeks or more due to long supply chains or a dependency on factories in Asia. Sherrill Furniture’s commitment to local manufacturing and American made furniture enables us to deliver custom casegoods to anywhere in the USA in just 4 to 6 weeks,” said Dax Allen, vice president of marketing.

The program includes products from four of Sherrill Furniture’s designer brands: Hickory White, Lillian August, Mr. & Mrs. Howard, and CTH – Sherrill Occasional.

The Your Home, Your Office collection includes more than 100 made in the USA products from seven of the company’s designer brands at Sherrill’s product offering includes versatile pieces with clean lines that can blend well within any home environment.

“In a world of chaos, consumers are finding their sanctuary at home. It is a place where we can be ourselves, feel secure, and spend time with our families. All of us at Sherrill Furniture are exactly the same way,” said Cindy Hall, vice president of case goods merchandising. “We are very pleased that furniture our hearts and hands touch is able to help comfort and be that sanctuary for someone else. The best part is, we are privileged to do this from Hickory, North Carolina.”

When the pandemic first hit, it disrupted the workplace. As more people began working from home, the need for having a stylish, comfortable, and functional long-term home office solution became evident. According to an S&P Global Market survey, around two-thirds of businesses that have implemented work from home policies plan to keep those policies indefinitely or at least long-term.

“Only under the Sherrill Furniture family of brands can you find this vast and diverse offering for home office in one place,” said Johnny Suddreth, vice president of sales for Sherrill Furniture. “Our product assortment covers both traditional and transitional pallets, and offers numerous customization capabilities. A combination that truly inspires and empowers one’s creativity.”

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