Salt Lake Metropolis – With house classes nonetheless booming, Overstock is seeking to improve its model advertising alternatives.
The pure play retailer introduced it has employed Elizabeth Solomon as chief advertising officer. She most lately served as head of promoting for Amazon’s world personal manufacturers portfolio.
At Overstock, Solomon will direct advertising, together with buyer acquisition and retention, advertising communications, and advertising applied sciences. She’s going to assist advance Overstock’s give attention to rising cell app adoption, bettering efficiency advertising, and rising model advertising alternatives.
“Elizabeth’s intensive observe report in rising, constructing, and repositioning manufacturers is simply what we’d like as customers proceed to show on-line for his or her house furnishing wants,” mentioned Jonathan Johnson, CEO of Overstock. “We discovered simply the suitable govt to take Overstock’s advertising to the subsequent stage. I sit up for her contributions in persevering with our sustainable, worthwhile market share progress.”
Previous to Amazon, Solomon held senior advertising management positions with shopper Fortune 100 corporations, together with Samsung Electronics, Walmart and Nestlé.
“I’m thrilled to hitch such an progressive and passionate govt crew that has led the corporate via a tremendous 12 months of progress,” mentioned Solomon. “I’m excited in regards to the alternatives forward and serving to additional amplify Overstock’s status because the premier on-line procuring vacation spot for house furnishings.”
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