NY Now has unveiled a brand new model id and plans, designed in collaboration with Pentagram and NY Now’s Inventive Director Brad Ford, for an enhanced on-site expertise because it prepares to welcome distributors, consumers and media again in-person on the Jacob Ok. Javits Heart on August 8-11.
“NY Now could be a timeless model and really a landmark occasion with a long-standing historical past of bringing merchandise, individuals and concepts from world wide collectively to attach, uncover and be impressed – creating a novel vacation spot for discovery and technology of commerce for the business. As all of us get well from the pandemic, we’re seeing all markets come again smaller; however, as the primary occasion to run on the Javits Heart upon its reopening, we observed a possibility to reset and create an expertise that heightens the sense of chance, shock and pleasure – all whereas celebrating the reopening of New York Metropolis.” mentioned Tim Hart, senior vp of NY Now. “We’ve labored carefully with Brad and Pentagram to develop and ship an unbelievable new model id for NY Now, and we’re thrilled to unveil it to our neighborhood and welcome them again for an enhanced expertise at this yr’s occasion.”
Pentagram’s design for NY Now could be a vibrant visible id impressed by the spirit of discovery and shock. Pentagram’s crew collaborated with Ford to develop a visible parallel to the market expertise, consisting of encounters, selection, plentiful decisions and choices — drawing upon New York Metropolis’s reemergence and its constructing sense of celebration as in-person occasions return. Supplementing NY Now’s current brand, the newly designed graphic system proposes the idea of ‘now’ as an ever-changing concept, mirrored by quite a lot of kinds, typefaces, motifs, colours and scales, and affirms that NY Now, and the present and residential business, is at all times evolving.
“What makes New York Metropolis the nation’s design capital is the joy generated by the irresistible locations like NY Now. As town, the nation and the world reopen, it’s been an honor to collaborate on the reinvention of the NY Now model, creating a visible language that displays the shock, pleasure and vitality of the one-of-a-kind occasion,” mentioned Pentagram companion Michael Bierut.
“It has been a pleasure to companion with Pentagram on our rebranding initiative. In the course of the collaborative artistic course of, we discovered a solution to visually articulate what makes NY Now a key convenor of the small enterprise neighborhood, all of the whereas rethinking the general expertise and fostering an impressed atmosphere that actually excites attendees.” mentioned Ford. “From the second individuals enter the Crystal Palace, we hope to interact the senses by way of fantastically designed and selectively curated product shows that remember the varied assortment of manufacturers represented at NY Now. These parts are the muse for the way forward for the market as we work to create a extra pleasant and interactive expertise for all and proceed to develop these initiatives within the years to come back.”
NY Now introduced particulars surrounding new on-site product show alternatives designed to function a celebration of consciousness as we emerge from the pandemic with a brand new sense of consideration and deeper which means. Upon coming into the Javits Heart, attendees can be offered with an suave show of merchandise representing NY Now’s 11 sections.
On the present ground, a group of rising locations, devoted showcases of up-and-coming manufacturers and artisans are exhibited to have a good time rising expertise and help the small enterprise neighborhood. The rising locations embrace: Accent on Design Incubator, First Style, GCA Village in partnership with the Greeting Card Affiliation, Present Incubator, Indienow, Rising Artisans, and Stationary Incubator. An assortment of coveted gadgets from the 365 NY Now Digital Market can even be on show, providing digital members a novel alternative to have a bodily presence with a sampling of their finest sellers and growing the product vary on provide to consumers.