NPD: In-store and on-line purchasing each outpacing pre-pandemic ranges

Port Washington, N.Y. – Discretionary spending on common merchandise stays very wholesome in comparison with each 2020 and 2019, based on the most recent information from The NPD Group.

Greenback gross sales for the week ending June 12, 2021 rose 15% over the identical interval two years in the past, persevering with at a tempo that exceeds the 9% development over final 12 months, based on “Retail Early Indicator” information.

E-commerce is coming off of final 12 months’s blistering tempo however nonetheless strong. On-line gross sales accounted for a mean of 29% of greenback gross sales for the 13 weeks ending Could 29. That marks a decline from the 38% weekly common throughout the identical interval final 12 months, however is larger than the 21% common in 2019.

Throughout the identical interval this 12 months, brick & mortar gross sales had been $1.7 billion larger than final 12 months and $400 million above two years in the past.

“Clearly, the e-commerce development has not impeded alternative for brick-and-mortar to develop,” stated Marshal Cohen, chief business advisor, The NPD Group. “This dual-channel development demonstrates the necessity to hyperlink digital and in-store experiences. Shoppers need a multi-dimensional retail choice, and retailers and producers want to talk to wants in each environments.”

 

 

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