New webinar series addresses the toughest industry challenges

New webinar series addresses the toughest industry challenges

Home furnishings has been red hot, but the accelerated pace of business can be daunting. How do you keep up and put your best foot forward when ‘best practices’ keep changing?
Home Accents Today’s new webinar series can help. Each month, we delve into the most compelling issues facing the home décor industry through panel discussions or one-on-one conversations with industry leaders and experts. We will tackle topics ranging from merchandising in the digital era and mastering e-commerce to cause-marketing and harnessing the power of social media influencers.

Feb. 24, 2 p.m. ET: Sustaining Success in the Second Half
Home furnishings was red hot in late 2020, one of the only bright economic spots in a tough year. While consumers are spending money on their homes now, what can retailers do to insulate themselves when spending on the home slows and other areas of discretionary spending pick back up? Managing Editor Thomas Lester sits down with Jeff Harris, CEO of Furnitureland South; Joe Derochowski, vice president and home advisor at The NPD Group; and Cheryl Kees Clendenon, owner of In Detail Interiors. Q&A to follow. Click here to register.

March 16, 2 p.m. ET: Lighting Lingo
Do you know the difference between various Kelvin temperatures and how they will change the look of a room? What’s a lumen? Lighting industry jargon does not have to be confusing. In this webinar, lighting showroom experts will share strategies for conveying technical lighting concepts to their interior design partners as well as end consumers. Registration link available soon.

Editor-in-Chief Allison Zisko first joined HFN in 1998 and spent many years covering the tabletop category before widening her scope to all home furnishings. In her current role, she oversees all aspects of HFN, including its print and digital products, and represents the brand at home and abroad through presentations, panel discussions and HFN’s podcast, The Inside Scoop.

Source link