Macy’s names new chief merchant

Macy’s names new chief merchant

New York – The Macy’s business has found its new chief merchant from within its own ranks.

Effective Feb. 1, Nata Dvir will be promoted to lead all Macy’s merchandising categories and private brands. She will succeed Patti Ongman, who previously announced plans to retire at the end of the 2020 fiscal year.

Dvir currently serves as SVP and general business manager for beauty and “center core” merchandise, which includes jewelry, handbags, shoes, intimate apparel and accessories. Macy’s Inc. said she has been focused on on expanding Macy’s online assortment and evolving the service model in stores.

She began her career as an executive trainee at Macy’s. Since then, she has held various leadership roles with in the department store’s merchant organization, with experience in men’s, beauty, shoes, jewelry, food and licensed businesses.

In her new role, Dvir will report to Jeff Gennette, Macy’s Inc. chairman and CEO.

“Nata is a strong merchant with deep connections to our partners, first-rate instincts and an eye for newness,” said Gennette. “I’m confident that she will continue our merchandising transformation, influencing our customers’ personal style through accessible fashion, clear value and an enhanced digital and store experience.”

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