AURORA, N.Y. — House furnishings model MacKenzie-Childs is internet hosting its 14th annual Barn Sale nearly from July 28-Aug. 1.
Final yr, as a result of pandemic, MacKenzie-Childs took its Barn Sale digital for the primary time ever to make sure the protection of all clients. Whereas security stays a precedence for the model, the choice to go digital this yr can be a response to the overwhelming development and curiosity within the online-only format. In 2020, the model was capable of attain greater than 20 instances extra clients than the yr prior and elevated website site visitors by greater than 380%.
“We’re excited to proceed to have the ability to have fun with our clients, family and friends once more this yr,” stated John Ling, CEO of MacKenzie-Childs. “Final yr was our most profitable Barn Sale up to now, and the online-only format allowed us to achieve a a lot wider nationwide viewers and gross sales elevated by virtually 50%. We hope to proceed the momentum and supply our clients the most secure and most handy procuring expertise. Our Advertising and marketing group can be working arduous to convey our followers collectively nearly in a approach that finest mimics the on-farm expertise we all know that everybody misses!”
Final yr, the model bought out of half of its stock within the first 24 hours of the sale. The Sale will characteristic reductions of as much as 70% or extra off most of the model’s best-selling enamelware, ceramics, kitchen and entertaining items, furnishings, staple decor accents and extra and can be up to date day by day with new objects at mackenzie-childs.com.
Thomas Lester is Digital/Managing Editor for House Accents At the moment. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina masking an array of topics, starting from neighborhood information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of House Accents At the moment in 2013. Attain out to me together with your story concepts, ideas and extra at email@example.com.