Mooresville, N.C. – Lowe’s has acquired the Stainmaster model and is aiming to increase its high-performance attributes into different product classes.
The retailer has had unique distribution rights for Stainmaster carpeting within the residence enchancment channel since 2010. The model now turns into a part of Lowe’s personal label portfolio. The acquisition contains all brand-related mental property from Stainmaster’s dad or mum firm, Invista, and all associated emblems and sub-brands.
“Our buyer comes into our retailer looking for out Stainmaster,” mentioned Sarah Dodd, Lowe’s senior vp of world merchandising. “The acquisition permits us to consider the place else that model might dwell inside our assortment.”
An extension into different flooring classes could be a pure first step, she informed Residence Textiles At present.
“Delicate residence will likely be a crucial a part of our Whole Residence technique,” Dodd mentioned. “We’ll proceed to consider which classes work in-store versus on-line.”