Plano, Texas – JCPenney has now added one other complete residence model to its personal label portfolio.
Loom + Forge marks the retailer’s most trendy residence assortment so far, the corporate stated. Product classes embrace indoor and outside decor, bedding, bathtub, throws, dec pillows, window coverings and tabletop. The model is being provided in shops and on-line.
The bedding and bathtub assortment options Oeko-Tex-certified supplies, all-cotton bedding and Turkish cotton bathtub towels. Throughout the exhausting and tender residence assortment, Loom + Forge is designed with heat finishes, impartial shades and a watch to element.
“Following a giant yr of strategic funding in our residence portfolio, we’re excited to supply our prospects much more selections to create a gorgeous and cozy residence,” stated Michelle Wlazlo, govt vp and chief service provider. “As we proceed to reaffirm our place as a pacesetter in residence, the brand new Loom + Forge assortment brings inviting trendy type to each house – from the bathtub and bed room to the kitchen, dwelling areas, and outdoor – with present, purposeful designs.”
JCPenney has been on a branding streak, introducing Fieldcrest as an unique model final month and amplifying the assortments for its Linden Avenue and Liz Claiborne manufacturers. The corporate stated it’s teeing up extra new launches this yr in nationwide and personal manufacturers throughout all classes.