James by Jimmy DeLaurentis launches D2C web site

The brand new DTC web site from Jimmy DeLaurentis options daring, whimsical material swatches to probe for any of the items, that are handcrafted domestically in Los Angeles.

PHILADELPHIA – Luxurious upholstery and equipment model James by Jimmy DeLaurentis has launched an e-commerce-enabled direct-to-consumer web site in response to the uptick in on-line looking for house furnishings up to now yr.

Powered by main e-commerce platform Shopify, the brand new web site drives shoppers to buy by means of social media, permitting customers to “pin” or save gadgets of curiosity and buy them by means of the positioning. The brand new web site aligns with the model’s daring aesthetic, making it thrilling to the buyer’s eye.

The simple-to-use web site options daring, whimsical material swatches to probe for any of the James by Jimmy DeLaurentis items, that are handcrafted domestically in Los Angeles. Every merchandise within the totally customizable upholstery product line is offered with a wide range of textiles permitting customers to view the varied textile choices. Cloth and leather-based swatch samples are additionally obtainable for buy through the web site, providing shoppers the flexibility to evaluation customized order specs previous to inserting an order.

Together with DeLaurentis’ collections, the web site additionally incorporates a curated assortment of occasional gadgets from fashion-inspired up to date house décor assortment Interlude. DeLaurentis typically makes use of items from Interlude in his work, permitting shoppers to create the identical design aesthetic of their properties from one handy useful resource.

“The demographic we’re concentrating on browses social media for info after which makes purchases on-line, so this was a logical subsequent step in rising our enterprise,” stated founder and eesigner, Jimmy DeLaurentis in a launch. “Know-how allows our new web site design to be user-friendly and make our merchandise pop for the buyer to essentially recognize the fashion and high quality. It contains our latest launches to the luxurious market, together with the Milan Assortment and our James Bear accent line, which could be very thrilling for us.”

A Philadelphia native and design trailblazer with greater than 25 years of expertise, Jimmy DeLaurentis is thought for creating luxurious and memorable areas by means of his distinctive design aesthetic that mixes opulence with a contact of playfulness. After honing his craft on the inventive staff at Ralph Lauren, he propelled his profession by changing into an entrepreneur, designing beautiful properties and companies for A-list clientele. In 2016, he noticed a void out there for customized, luxurious house furnishings and equipment with a component of shock and launched James by Jimmy DeLaurentis, a non-public label assortment of luxurious sofas, chairs, ottomans, beds, customized pet sofas and luxurious candles.

I am Powell Slaughter, senior editor at Furnishings/At this time. I returned to the publication in January 2015 after 9 years of writing about furnishings retail methods and finest practices at a month-to-month journal specializing in house furnishings retail operations. Previous to that, I spent 10 years with F/T protecting wooden furnishings, the final 5 of these as case items editor. Upon my return to F/T, I developed protection of the logistical and repair features of the furnishings trade in addition to following the occasional, house workplace and residential leisure classes. In April 2018 I took over the upholstery class, with duty for protection of the material and leather-based stationary and movement upholstery, recliners and therapeutic massage chair classes.

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