Inside Illusions opens Palm Desert retailer

Inside Illusions, a 2021 Residence Accents Immediately Retail Star, opened a 3rd location in Palm Desert, Calif., becoming a member of present showrooms in Palm Springs and West Hollywood.

Positioned at 73930 El Paseo, the 6,000-square-foot showroom has a product combine curated to enhance large-scale properties discovered within the Coachella Valley.

“This location, with its 20-foot ceilings, permits us to showcase some very giant lighting pierces with excessive impression,” mentioned proprietor Mike Valles.

Valles mentioned whereas Inside Illusions already had a retailer in neighboring Palm Springs, including the Palm Desert location was a simple name, because of the expansive nature of the area. Plus, constructing possession was an added bonus.

“The Coachella Valley is so giant and unfold out, lots of the house house owners don’t make it to Palm Springs to buy,” Valles mentioned. “So this was an ideal alternative to come back to them and likewise the chance was introduced to buy the constructing, so it was a safe funding in my long run targets.”


Thomas Lester is Digital/Managing Editor for Residence Accents Immediately and Retail Editor for Furnishings Immediately. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina protecting an array of topics, starting from group information, authorities, schooling, ACC sports activities, skilled baseball and extra earlier than becoming a member of Residence Accents Immediately in 2013. Attain out to me along with your story concepts, ideas and extra at

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