CONSHOHOCKEN, Pa. – Ikea has partnered with Pinterest to supply “Ikea Renocations,” a brand new web site to assist encourage customers to carry the texture of outdoor locations into the house.
Statistics from Pinterest present that searches for renovations are reaching all-time highs, up 28% in Q1 2021 vs. Q1 2020 and 65% increased than searches in Q1 2019.
“At a time when many people want to flip our dwelling tasks right into a actuality, Ikea needs to assist customers refresh their area with merchandise and options impressed by locations exterior of the house, just like the seashore or a favourite bistro,” mentioned Paul Anderson, Ikea U.S. dwelling furnishing and retail design chief.
Ikea has created a customized quiz expertise via Pinterest. Anderson mentioned the immersive quiz brings consumers deeper into dwelling furnishing inspiration and merchandise from Ikea with questions like “Should you might be wherever, the place would you be?” and a collection of combos permitting the patron to decide on a customized dream dwelling.
Following the quiz, consumers then obtain a customized Pinterest board with inspiring content material and product suggestions based mostly on their solutions to remodel their getaway right into a actuality they will implement proper inside their dwelling.
“The immersive quiz expertise on Pinterest offers a customized and inspirational buying expertise that helps make your dream getaway a actuality, even at dwelling,” Anderson added.
As shopper curiosity in renovations are spiking, new dwelling traits are rising, based on Pinterest. Analysis from the location reveals that home-as-safe-haven is right here to remain, however maximalism is on the rise, with trending decor concepts on Pinterest that embody grand millennial décor, indie room and sage inexperienced aesthetic.
The social media website mentioned dwelling decor consumers are turning to Pinterest as a key buying vacation spot. In actual fact, 89% of weekly Pinterest customers use the platform for inspiration of their path to buy
“The Ikea ‘Renocation’ marketing campaign will assist customers faucet into the house refresh they’re in search of,” based on the corporate.