Dwelling a part of Greenback Normal’s new in-store idea

GOODLETTSVILLE, Tenn. —Greenback Normal’s new store-within-a-store idea that mixes its DG Market and Popshelf manufacturers leans closely into house décor as a part of its product assortment.

The primary two shops to deliver the DG Market + Popshelf idea to {the marketplace} opened within the higher Nashville, Tenn. space in White Home and Hermitage.

“We’re thrilled to reinforce our prospects’ procuring experiences via our new DG Market + Popshelf store-within-a-store idea, which additional demonstrates our modern spirit and monitor file of format growth,” stated Todd Vasos, Greenback Normal’s CEO. “By this mixed format, we goal to ship the worth and merchandise prospects belief from a DG Market with the continually-refreshed merchandise together with magnificence and seasonal merchandise, house décor and humanities and crafts via Popshelf. We have now been happy with prospects’ optimistic preliminary reactions, and we sit up for welcoming extra prospects to expertise our latest format.”

Greenback Normal first introduced the Popshelf idea in October 2020 and has since opened 16 shops in three states. Shops are at the moment below development in Cellular and Foley, Ala. and Aiken and Columbia, S.C. As of Might 2021, the corporate at the moment has plans to have roughly 25 Greenback Normal and Popshelf mixture shops, in addition to as much as an extra 50 Popshelf areas in numerous markets by the top of fiscal yr 2021.

The corporate plans to host a neighborhood grand opening celebration for every location on Saturday, July 31 starting at 7 a.m.

Thomas Lester is Digital/Managing Editor for Dwelling Accents As we speak. A graduate of Emory & Henry Faculty’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina overlaying an array of topics, starting from neighborhood information, authorities, training, ACC sports activities, skilled baseball and extra earlier than becoming a member of Dwelling Accents As we speak in 2013. Attain out to me together with your story concepts, suggestions and extra at tlester@homeaccentstoday.com.

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