A have a look at among the signage that’s a part of the Excessive Level Market District and Neighborhood Identification Undertaking.
The Excessive Level Market district and its seven distinct neighborhoods within the metropolis’s downtown space will mirror a brand new onsite model id in time for the June 5-9 market.
Organized by the Excessive Level Market Authority (HPMA), the district’s 13-block footprint might be distinguished using a number of communications channels, together with on-street branding, wayfinding instruments, neighborhood signage, artwork installations, and the mixing of digital property.
Ensuing from a long-term strategic planning train with the HPMA board of administrators, the first targets for the revitalization effort are to activate model id for the biannual Excessive Level Market district-wide, and to assist wayfinding inside the current neighborhood construction.
Carol Gregg, an HPMA board member and proprietor of Excessive Level-based Pink Egg Furnishings, is chair of the neighborhood committee, working alongside workers to develop and implement the technique. “This new branding initiative captures the unimaginable power of the furnishings trade throughout Market,” she stated. “Weaving informational and directional components all through the district will elevate the Excessive Level Market expertise for attendees, which displays again to constructive impacts for each our trade and area people.”
The undertaking might be executed in a phased method by including signature components to establish neighborhoods and their distinctive qualities every market by way of the top of 2022.
Starting in June, ornamental totems might be erected at common entrance factors into the market district, guaranteeing a welcome invitation to attendees. Model messaging might be executed utilizing road poles, pole wraps within the Transportation Terminal, and directional totems outlining buildings, providers, and neighborhoods. Clear graffiti might be positioned all through the district by way of a sidewalk energy washing course of. In subsequent phases, exterior constructing murals, ornamental crosswalks, and different signage constructions might be added.
Initially designated as eight neighborhoods, the 2 districts alongside S. Major St have been mixed on all Excessive Level Market branded maps. QR coding might be positioned on signage to combine the sturdy neighborhood part of the commerce present web site with the onsite expertise. Visible cues like shade coding on signage and figuring out current constructions may also be used to designate the varied neighborhoods.
Charlotte-based 505 Design has been tapped by the Market Authority for this effort, providing strategic planning, design providers, and onsite implementation. Execution is being coordinated with the Metropolis of Excessive Level and constructing homeowners all through the market district.