LAS VEGAS — Design Edge, a advertising and marketing platform geared towards bridging the hole between designers and producers is launching its new commerce present platform with a sequence of two-day occasions all through the U.S., beginning with its debut in Boston, Sept. 22-23.
Subsequent occasions in Seattle, Chicago, Miami, Houston and San Francisco are deliberate by means of 2023.
“We recognized an urge for food on either side of the design sourcing equation for regionally primarily based, in-person occasions,” stated founder and CEO Lee Hershberg, an trade veteran. “Our occasions supply a curated expertise primarily based on the placement, whereas in every case offering attendees and exhibitors with an intimate format for product discovery and relationship constructing.”
At every regional occasion, Design Edge presents attendees particular product previews, instructional programming, spherical desk discussions and networking actions to help the inside design entrepreneur.
“Design Edge occasions are for professionals who should not presently attending, or who need to complement their visits to the nationwide reveals,” stated Hershberg. “The regional format is good for them to extra instantly entry homeowners and executives of main design-oriented sources.”
One designer stated the proximity to her operations is a draw for attending. “I stay up for having producers that I typically specify for tasks come to Boston so I can see the Fall ’21 Assortment proper in my very own yard,” stated Lisa Kreiling, principal at LTK Interiors.
Rachel Reider of Rachel Reider Interiors seems ahead to attending the Boston occasion as a group. “It’s been years because the RRI group has been in a position to make it to Excessive Level in N.C.,” she stated. “There are few issues extra inspiring than seeing lovely, prime quality merchandise in individual.”
Hershberg believes Design Edge moreover offers its exhibitors with a novel format for speaking their model tales.
“When Design Edge approached us with a chance to ‘take the market to the designer’ by means of this new and progressive platform, we rapidly decided that it was a should,” stated Andy Bray, president, Vanguard Furnishings. “Beforehand, there was no alternative to see the designers we don’t but know in design communities all through the nation.
“For the designers that already know us, Design Edge will present one other alternative to bolster our company message whereas displaying our latest and finest product collections.”
“The Design Edge method will afford Palecek the chance to fulfill, have interaction and encourage the native design group to make use of our merchandise of their tasks,” stated David Beld, president, Palecek. “We’re excited to be a part of this progressive trade platform.”
Occasion particulars are on the web site or could be obtained by contacting Hershberg at firstname.lastname@example.org. Design Edge Co. is on Instagram @designedgeco.