Classy Art CEO Gabriel Cohen wants his family’s company to have a mission tied to philanthropy.
For instance, in October, he promised to shave his head for breast cancer donations and made good on it at the High Point Market.
Most recently, the Houston-based wall décor supplier announced it is partnering with the Million Meal Movement. The nonprofit, based in Indianapolis, has a two-fold vision: feeding the hungry and teaching the importance of volunteerism. Cohen said for every piece of wall décor the company sells, it will donate one meal to the effort.
“I want it to be very tied to our brand, like Tom’s shoes [which donates a pair of shoes for every pair that it sells]. I told my employees and they were ecstatic. It was cool to see how much it impacted them,” Cohen said. “Everybody here, once they found out, gives them a purpose. They can go home and can say we fed 3,000 kids today.”
The Million Meal Movement feeds the hungry by working with food banks to deliver meals to more than 600 food pantries. They unite they community by empowering volunteers of all ages and backgrounds to make a difference through hands-on, high-energy meal packing events.
Cohen said had the company put this partnership in place a year ago, it would have donated more than 70,000 meals to the Million Meal Movement, and he’s confident that it can match or surpass those numbers moving forward.
“What’s exciting is our rate of growth. I’m excited to see what that looks like,” he said.
Thomas Lester is Digital/Managing Editor for Home Accents Today. A graduate of Emory & Henry College’s Mass Communications program, Lester spent a dozen years working for newspapers in Virginia and North Carolina covering an array of subjects, ranging from community news, government, education, ACC sports, professional baseball and more before joining Home Accents Today in 2013. Reach out to me with your story ideas, tips and more at email@example.com.