The Canyon mattress is a part of dwelling furnishings retailer and designer Parachute’s first foray into furnishings.
LOS ANGELES — Dwelling furnishings retailer and designer Parachute launched mattress frames as its newest product class on Sept. 15.
Ariel Kaye, founder and CEO of the model, stated since Parachute received its begin promoting top-of-bed merchandise, it made sense that its first foray into furnishings can be associated to the bed room.
“I constructed Parachute on the concept that there was area out there for premium bedding, and within the years since, we’ve launched our personal mattress. Mattress frames have been actually what we would have liked most to appreciate the complete Parachute sleep expertise, from feathers to border,” she stated.
Plus, she stated, Parachute’s clients have been asking for furnishings for a while.
“We have now been contemplating mattress frames and furnishings on the whole for some time now, after recognizing that there was actual curiosity from our shoppers. We obtained greater than 6,000 inquiries, with some asking if the mannequin furnishings utilized in our imagery was Parachute-branded and others suggesting it will be area for our firm to broaden to. We skilled some delays because of the pandemic, however regardless