Paragon customers are requesting large-scale statement pieces and groupings of four and six companion images.
All eyes were on the wall last year, and likely will be for much of this year, too, helping boost sales and optimism in the category.
Wall décor sales, which include paintings, framed art, wall hangings, mixed media and mirrors, grew 2.8% between 2019 and 2020, to $7.74 billion, according to Home Accents Today’s 2020 Universe Study. The biggest portion is rung up at mass merchants and off-price retailers, followed by the direct-to-consumer channel (which racked up the most year-over-year growth—3.5%— in 2020), and then home accent and lifestyle stores. And according to CB2’s first-ever Next in Design report, mirrors were the most searched product of 2020, with more than four million individual searches.
“The beauty of wall art is that it can complement a room’s décor, or it can be the focal point,” said Cyrus Loloi, principal of Loloi, which launched its textile wall art program in 2019 and has watched it grow. “Either way, wall art is no longer an afterthought in the home — it