ATLANTA – Ballard Designs, an omnichannel retail firm that designs and sells residence furnishings and equipment with a European affect has named Karen Mooney as the brand new firm president.
Mooney beforehand served as Ballard’s senior vice chairman of name, and has 20 years of expertise on the corporate’s inventive, advertising, and merchandising groups. Throughout her tenure she’s been credited with foundationally evolving and increasing the Ballard model from a house catalog enterprise to an omnichannel retailer.
Below her path, Mooney mentioned 2021 is targeted on a “mild and livable” design strategy.
“I’ve at all times beloved watching the tendencies available in the market and embraced these modifications,” Mooney mentioned. “We’ll see cycles in some issues, like wallpaper or intense colour palettes, after which see one-time surges in others, like outsized TV cupboards. Design evolves with on a regular basis wants. All of it will get again to creating attractive designs for the issues we wish round us.”
Since 2016, followers of inside adorning tendencies have loved Mooney’s witty tackle all issues design in Ballard’s How To Enhance podcast. She and fellow podcasters Caroline McDonald and Taryn Schwartz constructed the channel which now boasts greater than 870,000 downloads yearly.
“We need to make good inside design straightforward and accessible for each buyer,” Mooney mentioned. “Distinctive, irresistible, and fulfilling – it’s that blend of the precise furnishings and the precise décor that makes each residence distinctive. And it’s our job to ensure the designs and tendencies we convey you’re the good elements to create your individual distinctive residence.”
As Ballard’s new president, Mooney takes over the place vacated lately by former president Ryan McKelvey who took on a bigger management function at mother or father firm Cornerstone Manufacturers in 2020.