UNION, N.J.—Mattress Tub & Past has launched into a brand new ad marketing campaign targeted on making it straightforward for shoppers to really feel at house.
The “Dwelling, Happier” marketing campaign shall be anchored by a 30-second anthem TV spot airing nationally starting April 14. Along with nationwide broadcast and cable TV, the brand new branding effort will embrace streaming on-line video, paid social, print, in-store, e mail and show.
The purpose of the marketing campaign is to cement the 50-year-old retailer’s authority within the $180 billion house market, an oft-stated purpose of the retailer’s complete progress technique.
“For the previous 50 years, now we have made it straightforward for individuals to really feel at house,” stated Cindy Davis, govt vp and chief model officer of Mattress Tub & Past and president of Decorist, in a launch. “To be taught much more about our clients, we lately performed a research and found that a big majority (69%) of Individuals agree that their house impacts their total happiness. Greater than 80% of individuals agree